Search engine website marketing isn’t all about search engine ranking.
Yes, of course you want your website to rank highly on the search engines, but there is more to SEO / SEM than just ranking.
All methods of search engine marketing, including search engine optimisation, are about increasing sales.
When setting up a pay per click campaign, it’s obvious that it’s not just about bidding for the top spot, it’s about click through rate, conversion & return on investment – When working on SEO, it’s still just as much about click through rate, conversions & ROI, but many people forget that & focus purely on ranking.
So when you’re working on search engine ranking for your website, keep in mind that it’s not just ranking that’s important, it’s sales, and profit – and return on time invested.
